Choosing an SEO partner is mostly about fit. Use this checklist to pressure-test any agency before you hand over your budget.
The checklist
- Do their specialties match your goal? Local, e-commerce, and B2B SEO are different disciplines.
- Can they show real work? Case studies, clients, or sample deliverables beat slogans.
- Is pricing transparent? You should know what a month buys.
- What are the contract terms? Look for reasonable notice periods, not 12-month traps.
- Who actually does the work? Ask about the team, not just the founder.
- How do they report? Clear, regular reporting tied to business outcomes.
- Do they understand Austin? Local market knowledge helps for local intent.
Shortlist, then compare
Narrow to two or three agencies and compare them head to head on specialty, pricing, and track record. If you would rather skip the legwork, get matched and we will shortlist for you.