(un)Common Logic
(un)Common Logic pairs SEO with paid media, CRO, and analytics under one roof, and its data-and-testing emphasis suits mid-market brands that want measurement tied to business goals rather than vanity traffic. The trade-off is that its center of gravity is paid media and analytics as much as organic, so a buyer who only wants pure SEO may be paying for a broader skill set than they need.
About (un)Common Logic
(un)Common Logic is a data-driven digital marketing agency headquartered in Austin, Texas. Founded in 2005, it operated for its first decade as 360Partners before rebranding to (un)Common Logic in 2018. The agency positions itself around performance marketing built on analytics rather than creative hunches, and its core service lines are search engine optimization, paid media, conversion rate optimization, and analytics, with newer offerings in answer engine optimization, account-based marketing, and social media management. Its stated differentiator is a meticulous, data-first approach to optimization paired with transparent client service, and it holds Google, Meta, and Microsoft Advertising partner credentials. The agency serves mid-market and larger brands across e-commerce, B2B SaaS, education, finance, and manufacturing, and routes smaller businesses to a separate unFair Advantage offering. It is a good fit for established companies that want long-term, measurement-led management of paid and organic channels. It is a weaker fit for very small businesses or buyers seeking one-off creative work.
What they are known for
- Founded in 2005 and rebranded from 360Partners to (un)Common Logic in 2018
- Austin, Texas headquarters on Balcones Drive
- Core focus on SEO, paid media, conversion rate optimization, and analytics
- Google Partner, Meta Business Partner, and Microsoft Advertising Select Partner
- Repeated Austin American-Statesman Top Workplaces recognition
Who they work with
Mid-market and larger brands across e-commerce, B2B SaaS, education, finance, energy, automotive, retail, and manufacturing. Publicly named clients listed on the agency site include Blue Apron, Aston Martin, Konica Minolta, Quill, Walker & Dunlop, Milliken, EyeBuyDirect, American College of Education, Rackspace, and Susan G. Komen.
How they work
Account-manager-led engagements with specialist leads per discipline. Per Clutch, minimum project size is $5,000+, hourly rate is $150 to $199, and most engagements fall in the $50,000 to $199,999 range. Smaller businesses are directed to a separate unFair Advantage service.
Key facts
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Is (un)Common Logic right for you?
Strong choice if
- You are a mid-market ecommerce or B2B brand that wants SEO managed alongside paid media and analytics
- You value testing, measurement, and reporting over raw traffic numbers
- You want a single agency for organic and paid search
- You can support a budget starting around $5,000
Look elsewhere if
- You only want a focused, organic-only SEO retainer
- You are a small local business on a tight budget
- You need a sub-$5,000 monthly engagement
- You want a hyper-local map pack specialist
Trust Score breakdown
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Ratings & reviews
I have been lucky enough to work with UnCommon Logic from day one of starting my role. We were looking to launch a brand new digital marketing strategy and wanted to make sure that we were choosing the right partner.They took the time to come onsite, learn our business, and truly integrate with our team rather than operate as an outside vendor. Kat, Juan, and Mykaela have been fantastic to work with. Their expertise, responsiveness, and willingness to jump in and help have made a huge difference, and it's clear they genuinely care about our success. I highly recommend them to any business looking for a true marketing partner.
We've partnered with (un)Common Logic since January of 2025 on paid search and display ads. We love our Account Manager, Alex. She is informed, keeps us up to date on industry standards for advertising, and is great about bringing us new ideas. Alex helped take our paid search efforts from less than 25 leads per month to more than 250 leads per month. Because of her expertise, we tripled our ad spend and realized that paid search is one of our most viable lead generation channels. We highly recommend their agency and team.
After joining a company and seeing our paid strategy wasn’t performing we onboarded UCL. They started the partnership with a detailed full audit and roadmap for building the foundation and growing our e-commerce business. The team was so knowledgeable and true partners. They didn’t just focused on the easy wins, they approached our digital strategy with the long term health of the business in mind. Highly recommend!
I've had a number of relationships with Uncommon Logic. First, they were my company's agency and they knocked it out of the park every time. Then I've gotten to work with them directly with them and the people are solid, down-to-earth, and just good at their jobs. Jordyn, Yuval, Joshua, Alex, Melissa, and the list goes on. If you're looking for a good agency, I'd recommend starting here.
The people here really know their stuff. They told me that their love language is excel (haha!).. anyway..their digital marketing recommendations definitely work. Would use them again to scale my paid media campaigns if I had another ecommerce store